Welcome to thecog Research and Marketing Consultancy

The Cog is a full service research agency, based in Leeds but operating across the UK. Set up by Mike Armstrong over 15 years ago, The Cog specialises in strategic research projects with a focus on retail, food and FMCG.

Our aim is to provide actionable insight which is both profitable and implementable. The Cog are enthusiastic, straight talking and will always tell you how it is - not just 'what you want to hear!'

Our areas of expertise include:

  • Shopper Research

  • New Product Development (NPD)

  • Brand Development

  • Retail – especially supermarket and convenience

  • Food service

Call 01943 882 318 to see how the cog can help you